One Tuesday a month from February to July 2024, the iconic Reflet Médicis art-house cinema in Paris' Latin Quarter hosted a retrospective dedicated to Polish women filmmakers — a cycle of first films, rediscoveries, and in-person encounters. This year's edition marks a turning point: after several years of male-centered programming, it’s time for women to take the stage. We wanted the identity to reflect this shift — highlighting the directors themselves. The main poster features a striking archival image of young Agnieszka Holland holding a camera with confidence and clarity, surrounded by bold pinks, soft cut-out shapes, and a handmade sense of form.
The printed poster was designed to function as both a poster and a folded leaflet — one side carries the graphic identity, the other presents the full program of the cycle. It became a physical object to be kept, collected, unfolded — a tangible way to inhabit the series.
Agnieszka Holland at the opening of the retrospective of Mardis Polonais: Elles ont fait le cinéma. photo: Mona Mil
The visual identity accompanied each screening. Photos from the events show the interplay between the printed image and the cinema setting — graphics were projected on screen before each film, creating a continuity from poster to projection.
Each film received its own unique vertical visual. The last three will appear in the coming weeks — presented here as variations of the same graphic language: confident, bright, and feminine, without falling into cliché. The whole cycle celebrates Polish cinema by women — both established and lesser-known voices — offering Parisian audiences a chance to rediscover them, together.
Agnieszka Holland at the opening of the retrospective of Mardis Polonais: Elles ont fait le cinéma. photo: Mona Mil
